da una ricetta della Magna Grecia
Al palato è un’esplosione dei sensi, in un’alchimia magica di profumi, sapori e melanconici ricordi.
Dedichiamo il connubio di queste erbe selvatiche alla terra dei nostri avi: l’Antica Magna Grecia.
La loro fusione esalta il gusto e solletica l’olfatto e ti trasporta verso un mondo inaspettato di sfumature e sensazioni.
PIKRÒ
The idea of this amaro comes from the memory of a not too distant time, from the flavors and smells that enveloped the atmosphere of the ancient domestic hearths.
Many memories are closed in the tasting:
the summer and the warm nights of full moon, the morning breeze blowing on the bushes releasing the smells of the Mediterranean scrub, the silence broken by cicadas in the heat of the day, the profile of the boats anchored in front of the cliffs, the silvery glows and the foaming of the waves, but above all the sea with its palette of colors and ... again ... the stone houses to withstand the mistral in winter.
In this succession of events, in an ancient Southern habit, my grandmother taught me at the beginning of the summer to collect spices and wild herbs to dry them in the sun in order to produce the poetry of this essence, and those moments of a free and happy child they return from afar.
Today I like to share with you those moments and the suggestion of those moments not entirely lost.
Pikrò is the key to rediscovering the harmony of the past.
Anna Greco
Pikrò is a herbal elixir produced with raw materials typical of Magna Graecia.
Many of its ingredients are fresh, which means that it can only be put into processing at certain times of the year.
Hence its exclusive perfumes.
The collection of fresh plants and foliage are one of the most beautiful moments to tell, with the choice, research and colors of nature as the background to this wonderful sharing path.
The joy of being able to bring these sensory experiences to all of you is the motivation that drives us to perfect every detail and be proud of our work.
THE LABEL
When we got ready to decide how to graphically design the Pikrò label, we immediately went to look for the visual sensory complement to the taste of the Elixir.
We found it in this work of the Visual Artist Angelo Iodice who participated in the project immediately sensing the magic of doing this together with his own photographic contribution.
Observing the work while sipping Pikrò, is the game we reserve for our travel companions, combining the nuances of the palate with those of the thousand colors of the Opera that accompanies the bottle will be a new way to explore inside.
Notes from the author:
"The chromatic combinations of the kaleidoscope, blocked through the use of the camera, are the central element chosen for the Pikrò label.
The images all project us towards an infinity which is neither determined nor decisive for the interlocutor except in the instant in which he is in front of you, creating a world that has opened its doors to be discovered.
The choice made because it is able to accompany the multisensory dimension to that which the elixir harmonically manages to trace.
Like a celebratory illumination or a mystical blunder, the label wants to sublimate the golden sequence of man and his relationship with the earth in its life cycle, representing the achievement of a goal, of a coveted perfection, of an alchemical tension. "
